Tips to get your website in shape for your ongoing Marketing campaign.
1) Nice URLs
Older versions of WordPress, by default, used to have URLs formatted as http://mydomain.com/?p=1354. This format is not very user friendly and does not contain any keywords for the search engines to index. The current WordPress install uses the following format: http://mydomain.com/2016/02/28/sample-post/. Whilst this format is a lot nicer and search engine friendly, you may want to consider dropping the date element. In order to adjust URL settings, go to Settings > Permalinks in your Admin panel.